Swiss Quality At Affordable Prices

The basic mean of reducing costs was to make the manufacturing process fully automated, use cheaper materials and keep the design simple. In fact a Swatch is an example of minimalism by using only 51 components. Compare that with a traditional watch which has a least 100 and you will begin to see the whole picture. As a matter of fact a Swatch watch has a cost making which is 5 time smaller than that of a traditional watch