Product lines

There are five families under the swatch brand. The five families are

Swatch Originals

The Originals are plastic cased watches. They are available in various sizes, shapes and designs. The originals have sub-families as well.

Swatch Irony

The Irony family contains all the metal cased watches produced by swatch. They too come in different sizes and shapes.

Swatch Skin

The skin family contains two sub families; which are Original Skin and Skin Chronograph. The original skin was introduced on October 6, 1997 as a thinner version of the original swatch watch. It is ultra thin, standing at 3.9 mm thin hence the name Swatch Skin. The swatch skin later went on to enter the Guinness world book of records as the world’s thinnest plastic watch. The Swatch Chronograph is just the swatch skin with a chronograph function. It has two additional buttons on the side of the watch.

Swatch Beat

The beat family launched in 1998 and incorporated beat watches across the three existing family but adding twists. Swatch Beat is the digital line and integrate Internet Time.

Swatch Bijoux

The bijoux line is the jewelry line that swatch released in the new millennium. A company that is known for innovations and fashion it went the next step. It partnered with Swarovski to encrust their bijoux line and watches.